2020 was a year for social causes. Here’s how to benefit from it in 2021. Sure, 2020 was all about the global pandemic. But 2020 also brought us some other monumental shifts in consumer attitudes and behaviors. It was the year that social causes, company policies, and...
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2021 Consumer Trend 2: The Great Escapes
2020 was a year for escapism. Here’s how to benefit from it in 2021. In the United States, the entertainment and media industry generates more than $700 billion per year, and represents one-third of the global entertainment market. This, perhaps more so than any other...
2021 Consumer Trend 1: All By Myself
2020 was a self-ish year. Here’s how to benefit from it in 2021. The year 2020 may most be remembered as the year that we retreated into ourselves. Faced with quarantine/stay-at-home measures, we became isolated from colleagues, friends, and the rest of the world…and...
Three Consumer Trends for 2021. Nine Ways to Benefit.
LET’S BE HONEST: 2020 WAS A DUMPSTER FIRE. The global COVID-19 pandemic was so omni-present that we all cringe every time we hear the words “in these trying times.” Consumers have ongoing concerns about their safety and financial security. Meanwhile, civil unrest...