As the old axiom goes: business is built on relationships. Unfortunately, in the world of media strategy and implementation, those relationships can be dysfunctional. On one side, it’s easy to get chummy with media reps. They’re charming, and friendly, and...

The data says what the data says. Unless, of course, the person presenting the data has a hidden agenda (or a not-so-hidden agenda). Let’s be honest: many people paint themselves in the best possible light. Media people are no different. They’ll pick the charts, data,...