It’s a fair question in the midst of a continuing worldwide pandemic. Supply chains are strained. Customer service is strained. Honestly, every business function is strained. So why not consider “going dark” with your marketing and advertising while trying to shore up...
The newest edition of Nielsen’s “Total Audience Report” is out, and it includes extensive data from 2020. You know: The Year That Changed Everything. The report aims to track media consumption and device usage from quarter to quarter and year to year. So for 2020...
2020 was a year for social causes. Here’s how to benefit from it in 2021. Sure, 2020 was all about the global pandemic. But 2020 also brought us some other monumental shifts in consumer attitudes and behaviors. It was the year that social causes, company policies, and...
2020 was a year for escapism. Here’s how to benefit from it in 2021. In the United States, the entertainment and media industry generates more than $700 billion per year, and represents one-third of the global entertainment market. This, perhaps more so than any other...
2020 was a self-ish year. Here’s how to benefit from it in 2021. The year 2020 may most be remembered as the year that we retreated into ourselves. Faced with quarantine/stay-at-home measures, we became isolated from colleagues, friends, and the rest of the world…and...
LET’S BE HONEST: 2020 WAS A DUMPSTER FIRE. The global COVID-19 pandemic was so omni-present that we all cringe every time we hear the words “in these trying times.” Consumers have ongoing concerns about their safety and financial security. Meanwhile, civil unrest...
Ah, negotiation. Part art, part science, part mystery meat. Mystery meat…really? Yes. And it's as gross as it sounds. Rate cards are mostly myths. Asterisks are often abused. Best interest is an over-sold phrase. On top of that, many nuggets of conventional “wisdom”...
Everyone who loves creating and managing promotions, raise your hands. Hmmm. Looks like we might be the only ones in the room. Truth is, planning and managing promotions takes a lot of work. You have to vet and invite potential partners. You have to capture and manage...
It seems most media strategists and buyers rely on media partners to suggest added value. (And believe it or not, we’ve seen plenty of media buys that actually pay for added value…which really isn’t added value at all. It’s added expense.) Can you guess what media...