Research/ Testing

Will it work? These three words guide everything we develop.

Is it working? These three words guide everything we implement.

Did it work? These three words guide everything we’ve completed.

At the development stage, we can perform A/B testing to determine what messaging, photo, headline, size, shape or type of communication provides the most possible responses. 

Online, in addition to A/B testing of ads, we also test various landing pages for conversions and engagement.

Outside of online data, AmpliFi offers quantitative and qualitative research, including surveys, polls, focus groups and more to provide key insight into consumer behavior before, during and after marketing efforts.

And finally, armed with all the data collected throughout development and implementation, we create an analysis of the entire project or campaign, and compare it to the benchmark goals.

Suite of Capabilities

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BRANDING

  • Brand Audit

  • Brand Discovery

  • Brand Pivot

  • Brand Refresh

  • Brand Research

  • Brand Strategy

  • Brand Training

DESIGN

  • Annual Reports

  • Direct Mail, including Variable Data

  • Environmental Graphics

  • Illustration

  • Infographics

  • Logo/Identity Development

  • Motion

  • Packaging

  • Point-of-Purchase Displays

  • Posters

  • Print/Collateral, including Variable Data

  • Trade Show Displays

  • Wayfinding

  • Web/Interactive

VIDEOGRAPHY, PHOTOGRAPHY, AUDIO

  • Brand/Image Photography

  • Corporate Video

  • Online Video

  • Original Music

  • Podcasts

  • Product Photography

  • Radio

  • Social Media Video

  • Sound Design

  • Television

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RESEARCH

  • Behavioral and Psychographic Profiles

  • Competitor Analysis

  • Focus Groups

  • Market Analysis

  • Message Testing

  • Online Analytics

  • Primary: Quantitative & Qualitative

  • Secondary: Quantitative & Qualitative

  • Surveys

  • Trend Analysis

DIGITAL

  • Behavioral Targeting

  • Content Development

  • Geofencing

  • Hashtag Strategy

  • Internet Protocol (IP) Targeting

  • Landing Pages/Lead Capture

  • Loyalty Programs

  • Marketing Automation/Email Campaigns

  • Online Video: Pre-roll, Display, Over the Top (OTT)

  • Podcasts

  • Proactive Review Management

  • Reputation Management/Digital Footprint

  • Search Ads

  • Search Engine Optimization

  • Search Engine Optimization (SEO)

  • Social Media Strategy and Implementation

MEDIA

  • Contests

  • Giveaways

  • Guerrilla Marketing

  • Incentives

  • Media Planning and Buying

  • Media Reconciliation

  • Media Return on Investment (ROI)

  • Media Strategy

  • MediaGPS™ Reporting

  • Partnerships

  • Promotions

  • Value-Added Media

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