Media STRATEGY

Media GPS

You know what a GPS is: a device that tells you where you are, and helps you plan a route for where you’re going. Our unique offering, MediaGPS™, helps you discover where your current media buying efforts are, and helps you map a clear path forward.

How can we do this? It starts with experience. we have a host of experience negotiating and buying spot media in literally hundreds of markets across the United States.

Leveraging that experience and expertise, we developed MediaGPS™ as a comprehensive media planning system. It helps us measure every step. It saves you money. And it ensures the messages we develop get seen…and get results. MediaGPS™ has six distinct components:

  • Research
  • Analysis
  • Development of strategy
  • Negotiation
  • Buying & monitoring
  • Post-buy analysis

The system not only delivers media buys at optimum efficiency, but also holds media outlets accountable for the ratings they forecast. If the ratings are not accurate, you receive makegoods. It’s perhaps a bit of a shift in mindset, but think of it this way: we are not buying programming. We are buying the eyeballs that see (or ears that hear) that programming. If the numbers don’t match, the makegoods address that discrepancy.

Suite of Capabilities

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BRANDING

  • Brand Audit

  • Brand Discovery

  • Brand Pivot

  • Brand Refresh

  • Brand Research

  • Brand Strategy

  • Brand Training

DESIGN

  • Annual Reports

  • Direct Mail, including Variable Data

  • Environmental Graphics

  • Illustration

  • Infographics

  • Logo/Identity Development

  • Motion

  • Packaging

  • Point-of-Purchase Displays

  • Posters

  • Print/Collateral, including Variable Data

  • Trade Show Displays

  • Wayfinding

  • Web/Interactive

VIDEOGRAPHY, PHOTOGRAPHY, AUDIO

  • Brand/Image Photography

  • Corporate Video

  • Online Video

  • Original Music

  • Podcasts

  • Product Photography

  • Radio

  • Social Media Video

  • Sound Design

  • Television

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RESEARCH

  • Behavioral and Psychographic Profiles

  • Competitor Analysis

  • Focus Groups

  • Market Analysis

  • Message Testing

  • Online Analytics

  • Primary: Quantitative & Qualitative

  • Secondary: Quantitative & Qualitative

  • Surveys

  • Trend Analysis

DIGITAL

  • Behavioral Targeting

  • Content Development

  • Geofencing

  • Hashtag Strategy

  • Internet Protocol (IP) Targeting

  • Landing Pages/Lead Capture

  • Loyalty Programs

  • Marketing Automation/Email Campaigns

  • Online Video: Pre-roll, Display, Over the Top (OTT)

  • Podcasts

  • Proactive Review Management

  • Reputation Management/Digital Footprint

  • Search Ads

  • Search Engine Optimization

  • Search Engine Optimization (SEO)

  • Social Media Strategy and Implementation

MEDIA

  • Contests

  • Giveaways

  • Guerrilla Marketing

  • Incentives

  • Media Planning and Buying

  • Media Reconciliation

  • Media Return on Investment (ROI)

  • Media Strategy

  • MediaGPS™ Reporting

  • Partnerships

  • Promotions

  • Value-Added Media

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