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What Happens When You Stop Marketing in a Downturn?
It’s a fair question in the midst of a continuing worldwide pandemic. Supply chains are strained. Customer service is strained. Honestly, every business function is strained. So why not consider “going dark” with your marketing and advertising while trying to shore up...
EXPOSING TWO GREAT MYTHS ABOUT MODERN MARKETING
The newest edition of Nielsen’s “Total Audience Report” is out, and it includes extensive data from 2020. You know: The Year That Changed Everything. The report aims to track media consumption and device usage from quarter to quarter and year to year. So for 2020...
An Epic Celebration of an epic basketball season for gonzaga university: how zag madness came together
When COVID-19 Makes NCAA Tournament Parties Impossible, You Zag. To finish a historic season for Gonzaga University men’s basketball, the GU Alumni Association and fans across the United States should have been able to celebrate a run through the NCAA tournament with...
2021 CONSUMER TREND 3: WE’RE BETTER THAN THIS.
2020 was a year for social causes. Here’s how to benefit from it in 2021. Sure, 2020 was all about the global pandemic. But 2020 also brought us some other monumental shifts in consumer attitudes and behaviors. It was the year that social causes, company policies, and...
2021 Consumer Trend 2: The Great Escapes
2020 was a year for escapism. Here’s how to benefit from it in 2021. In the United States, the entertainment and media industry generates more than $700 billion per year, and represents one-third of the global entertainment market. This, perhaps more so than any other...
2021 Consumer Trend 1: All By Myself
2020 was a self-ish year. Here’s how to benefit from it in 2021. The year 2020 may most be remembered as the year that we retreated into ourselves. Faced with quarantine/stay-at-home measures, we became isolated from colleagues, friends, and the rest of the world…and...
Three Consumer Trends for 2021. Nine Ways to Benefit.
LET’S BE HONEST: 2020 WAS A DUMPSTER FIRE. The global COVID-19 pandemic was so omni-present that we all cringe every time we hear the words “in these trying times.” Consumers have ongoing concerns about their safety and financial security. Meanwhile, civil unrest...
BrandSense Toolkit: Intuition
IDENTIFY YOUR BRAND’S INNATE NATURE. Some call it chi. Some call it sixth sense. Some call it gut feeling. Whatever your term, it’s obvious that intuition is a key factor in human relationships. Which is also to say: it’s a key factor in your brand and its...
BrandSense Toolkit: Smell
BRING YOUR BRAND THE SWEET SMELL OF SUCCESS. Sight tends to be the first impression. Sound most directly affects mood. But our most primal sense is smell. It’s the first sense we fully develop as babies. It’s the only sense directly tied to our limbic system, which...