It’s a fair question in the midst of a continuing worldwide pandemic. Supply chains are strained. Customer service is strained. Honestly, every business function is strained. So why not consider “going dark” with your marketing and advertising while trying to shore up...
The newest edition of Nielsen’s “Total Audience Report” is out, and it includes extensive data from 2020. You know: The Year That Changed Everything. The report aims to track media consumption and device usage from quarter to quarter and year to year. So for 2020...
When COVID-19 Makes NCAA Tournament Parties Impossible, You Zag. To finish a historic season for Gonzaga University men’s basketball, the GU Alumni Association and fans across the United States should have been able to celebrate a run through the NCAA tournament with...
Ah, negotiation. Part art, part science, part mystery meat. Mystery meat…really? Yes. And it's as gross as it sounds. Rate cards are mostly myths. Asterisks are often abused. Best interest is an over-sold phrase. On top of that, many nuggets of conventional “wisdom”...
Everyone who loves creating and managing promotions, raise your hands. Hmmm. Looks like we might be the only ones in the room. Truth is, planning and managing promotions takes a lot of work. You have to vet and invite potential partners. You have to capture and manage...
It seems most media strategists and buyers rely on media partners to suggest added value. (And believe it or not, we’ve seen plenty of media buys that actually pay for added value…which really isn’t added value at all. It’s added expense.) Can you guess what media...
As the old axiom goes: business is built on relationships. Unfortunately, in the world of media strategy and implementation, those relationships can be dysfunctional. On one side, it’s easy to get chummy with media reps. They’re charming, and friendly, and...
The data says what the data says. Unless, of course, the person presenting the data has a hidden agenda (or a not-so-hidden agenda). Let’s be honest: many people paint themselves in the best possible light. Media people are no different. They’ll pick the charts, data,...