SAVOR YOUR BRAND’S FLAVOR. Taste is perhaps the most discerning of our senses. We can immediately detect nuances among five different modes: sweetness, sourness, saltiness, bitterness and savoriness. What’s more, we can detect mixtures of those flavors, and appreciate...
Get in touch with your brand’s power. Of all the senses, marketers most often underestimate the power of touch. But numerous studies show that consumers are far more likely to buy a product after touching it. Part of this is the tactile sense of being able to interact...
LISTEN TO WHAT YOUR BRAND IS SAYING. Your brand has a distinct sound, whether you realize that or not. Sure, elements such as music and voiceover (for radio, television, podcasts, etc.) are part of your brand’s overall sound. But those are only part of the aural...
SEE YOUR BRAND FROM EVERY ANGLE. Start by asking yourself one visually-oriented question: if my brand were a person, what would that person look like? Old and wise? Young and energetic? Intellectual and reserved? Muscular and powerful? If this sounds silly, may we...
Think a logo is a brand? It’s hammer time. Yes, most people think a brand and a logo are the same thing. But few people think a toolbox and a hammer are the same thing. Ask the person closest to you right now to find a hammer. She won’t come back with a toolbox....
BHW1 Advertising, a pillar of the Spokane advertising industry for more than twenty years, is now AmpliFi Advertising. In a year filled with so much change, many business leaders might choose to stay in place and ride out the effects. But AmpliFi owner and founder...