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DIGITAL Strategy

The formula for a successful digital campaign is rather simple. Get the right ad, to the right audience, at the right time.

Applying that formula is somewhat more complicated, but we’ve refined the process to a literal science on behalf of numerous clients. 

We make it all happen with:

  • Online strategy development
  • Creative production including:
    + Display ads
    + Social media ads
    + Search ads
    + Pre-roll video production
    + Rich media ads
    + Online content production
    + Online ad buys/placement
    + Online video (promoted and pre-roll)
    + Mobile
  • Ongoing placement optimization:
    + Proprietary tools and human touch optimization help us get the best return on your investment
  •  Intensive targeting capabilities:
    + Geo Targeting
    + Behavioral Targeting
    + Demographic Targeting
    + Interest Targeting
    + Brand Targeting
    + Retargeting
    + Search engine optimization
    + A/B testing to find “the most effective message.”

With each campaign we create a matrix of variables (headline, photo, colors, buttons, call to action, size, etc.) to test against each other…thereby discovering which message is the most effective at generating results.

Suite of Capabilities

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BRANDING

  • Brand Audit

  • Brand Discovery

  • Brand Pivot

  • Brand Refresh

  • Brand Research

  • Brand Strategy

  • Brand Training

DESIGN

  • Annual Reports

  • Direct Mail, including Variable Data

  • Environmental Graphics

  • Illustration

  • Infographics

  • Logo/Identity Development

  • Motion

  • Packaging

  • Point-of-Purchase Displays

  • Posters

  • Print/Collateral, including Variable Data

  • Trade Show Displays

  • Wayfinding

  • Web/Interactive

VIDEOGRAPHY, PHOTOGRAPHY, AUDIO

  • Brand/Image Photography

  • Corporate Video

  • Online Video

  • Original Music

  • Podcasts

  • Product Photography

  • Radio

  • Social Media Video

  • Sound Design

  • Television

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RESEARCH

  • Behavioral and Psychographic Profiles

  • Competitor Analysis

  • Focus Groups

  • Market Analysis

  • Message Testing

  • Online Analytics

  • Primary: Quantitative & Qualitative

  • Secondary: Quantitative & Qualitative

  • Surveys

  • Trend Analysis

DIGITAL

  • Behavioral Targeting

  • Content Development

  • Geofencing

  • Hashtag Strategy

  • Internet Protocol (IP) Targeting

  • Landing Pages/Lead Capture

  • Loyalty Programs

  • Marketing Automation/Email Campaigns

  • Online Video: Pre-roll, Display, Over the Top (OTT)

  • Podcasts

  • Proactive Review Management

  • Reputation Management/Digital Footprint

  • Search Ads

  • Search Engine Optimization

  • Search Engine Optimization (SEO)

  • Social Media Strategy and Implementation

MEDIA

  • Contests

  • Giveaways

  • Guerrilla Marketing

  • Incentives

  • Media Planning and Buying

  • Media Reconciliation

  • Media Return on Investment (ROI)

  • Media Strategy

  • MediaGPS™ Reporting

  • Partnerships

  • Promotions

  • Value-Added Media

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