Brand Strategy

If you build it, they will come. But only if you build it the right way. And for a communication campaign, that means you start building with a solid strategy.

We use a collaborative strategic planning process, working with you to identify your key communication points and triggers…and importantly, matching them to your overall business plan. Each strategic communication plan includes, at a minimum:

  • In-depth situation analysis
  • Competitive analysis
  • Breakout of objectives and goals
  • Demographic and psychographic data
  • Anticipated challenges
  • Key opportunities
  • Detailed descriptions of recommended tactics and communication tools

Suite of Capabilities

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BRANDING

  • Brand Audit

  • Brand Discovery

  • Brand Pivot

  • Brand Refresh

  • Brand Research

  • Brand Strategy

  • Brand Training

DESIGN

  • Annual Reports

  • Direct Mail, including Variable Data

  • Environmental Graphics

  • Illustration

  • Infographics

  • Logo/Identity Development

  • Motion

  • Packaging

  • Point-of-Purchase Displays

  • Posters

  • Print/Collateral, including Variable Data

  • Trade Show Displays

  • Wayfinding

  • Web/Interactive

VIDEOGRAPHY, PHOTOGRAPHY, AUDIO

  • Brand/Image Photography

  • Corporate Video

  • Online Video

  • Original Music

  • Podcasts

  • Product Photography

  • Radio

  • Social Media Video

  • Sound Design

  • Television

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RESEARCH

  • Behavioral and Psychographic Profiles

  • Competitor Analysis

  • Focus Groups

  • Market Analysis

  • Message Testing

  • Online Analytics

  • Primary: Quantitative & Qualitative

  • Secondary: Quantitative & Qualitative

  • Surveys

  • Trend Analysis

DIGITAL

  • Behavioral Targeting

  • Content Development

  • Geofencing

  • Hashtag Strategy

  • Internet Protocol (IP) Targeting

  • Landing Pages/Lead Capture

  • Loyalty Programs

  • Marketing Automation/Email Campaigns

  • Online Video: Pre-roll, Display, Over the Top (OTT)

  • Podcasts

  • Proactive Review Management

  • Reputation Management/Digital Footprint

  • Search Ads

  • Search Engine Optimization

  • Search Engine Optimization (SEO)

  • Social Media Strategy and Implementation

MEDIA

  • Contests

  • Giveaways

  • Guerrilla Marketing

  • Incentives

  • Media Planning and Buying

  • Media Reconciliation

  • Media Return on Investment (ROI)

  • Media Strategy

  • MediaGPS™ Reporting

  • Partnerships

  • Promotions

  • Value-Added Media

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